May 20, 2019
Saul Kinter is Business Development Manager at DC Water. In this episode, Saul explains how the utility has built support for biosolids – including its Bloom soil amendment – from third-party validators including soil scientists, farmers, homeowners, and construction companies. He discusses the need to build understanding of biosolids in the community and that meeting directly with people is vital because any message spreads best by word-of-mouth. Saul says to gain third-party endorsement of a product and drive sales, a utility needs the science, data, and research to back up the marketing.
Episode #89
Hosted by Travis Loop
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