Kelley Dearing Smith is Vice President of Communications and Marketing at Louisville Water. In this episode Kelley talks about building a communications team, utilizing storytelling, the importance of public education, and managing a variety of branding activities including for the trademarked Louisville Pure Tap. She also takes questions from the audience about social media, risk communications, and beer made with recycled water.
Melissa Meeker is Director of The Water Tower for Gwinnett County, Esteban Azagra is Water Business Advisory Lead for Arcadis North America, and Zakiya Seymour is Principal Management Consultant for Arcadis North America. In this episode they discuss the most important attributes of a fit-for-future water utility, offering adjectives such as tactical, human-centric, and connective. Melissa, Esteban, and Zakiya explain the roles that a diverse workforce, advanced technology, innovation, and culture play in utility resilience. They also talk about the growth potential for software developers, information security analysts, and marketing specialists as water occupations. For more information about utility resilience, visit: www.arcadis.com/utilityresilience
Welcome to a mashup episode of the Words On Water podcast and Water In Real Life podcast that explores the role of communications in building the next generation water workforce. Listen to Travis Loop of the Water Environment Federation and Stephanie Zavala and Arianne Shipley of Rogue Water, aka The H2duO, discuss the importance of internal communications that excites and inspires employees to be working in water, shows they are part of a talented team, and highlights their work to the public. Travis, Stephanie, and Arianne also stress that water utilities could emphasis innovation and technology in external marketing, display more personality to the community, get creative with storytelling, and create exciting job titles and descriptions.
Episode #102 Hosted by Travis Loop, Stephanie Zavala, and Arianne Shipley.