January 7, 2019
John Gonzalez is Manager of Communications at the Northeast Ohio Regional Sewer District. In this episode, John discusses how the utility uses its wildly popular and funny Twitter account @neorsd to educate, engage, and entertain customers. He explains that to gain creative freedom on social media there is a need to build trust with management, particularly by being clear about strategy, structure, and substance. John says that to maximize the impact of Twitter, utilities must latch onto trending topics, be timely, and localize content for followers.
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