Words On Water #89: Saul Kinter on Developing Validators for Biosolids

May 20, 2019

Saul Kinter is Business Development Manager at DC Water. In this episode, Saul explains how the utility has built support for biosolids – including its Bloom soil amendment – from third-party validators including soil scientists, farmers, homeowners, and construction companies. He discusses the need to build understanding of biosolids in the community and that meeting directly with people is vital because any message spreads best by word-of-mouth. Saul says to gain third-party endorsement of a product and drive sales, a utility needs the science, data, and research to back up the marketing.

Episode #89
Hosted by Travis Loop

Words On Water #87: Adam Tank on Communication for the Next Generation

May 6, 2019

Adam Tank is the Director of Digital Transformation at Organica Water. In this episode Adam says to build public support and attract the next generation of the workforce the water sector needs to be more creative and much bolder in communications, including telling stories about its work and using appealing job titles. He also discusses his view that the water sector is behind other industries in digital transformation and that utilities should pay closer attention to why and how they go digital.

Episode #87
Hosted by Travis Loop

Words On Water #71: John Gonzalez on the Popular Twitter Account @NEORSD

January 7, 2019

John Gonzalez is Manager of Communications at the Northeast Ohio Regional Sewer District. In this episode, John discusses how the utility uses its wildly popular and funny Twitter account @neorsd to educate, engage, and entertain customers. He explains that to gain creative freedom on social media there is a need to build trust with management, particularly by being clear about strategy, structure, and substance. John says that to maximize the impact of Twitter, utilities must latch onto trending topics, be timely, and localize content for followers.

Episode #71
Hosted by Travis Loop

Words On Water #70: Gilbert Trejo on Direct Potable Reuse in El Paso, Texas

January 2, 2019

Gilbert Trejo is the Chief Technical Officer for El Paso Water. In this episode, Gilbert discusses the utility’s direct potable reuse project that will put wastewater effluent through several types of advanced treatment and then distribute it directly into the drinking water system. He explains this project is part of El Paso’s long-running emphasis on diversifying its water resources portfolio. Gilbert said a survey of customers found that 85 percent said they would drink this water. He also talks about the process of working with state regulators, a visit by CNN and Dr. Sanjay Gupta, and how the use of “toilet to tap” is an opportunity to educate.

Episode #70
Hosted by Travis Loop